Reasons to Seek Digital Marketing Services

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With more than 3.2 billion people having access to the internet, you have no reason not to take your business ads online.

When your ads are well placed, they can be seen by hundreds of people more than a traditional ad would. This is, in fact, the main reason why you should go digital on your marketing campaigns.

Most people are placing their ads online either through paid advertising or free advertising such as on social media.

Below are some reasons why you should always go digital even when you engage in traditional ads.

digital marketing services

Cost vs. Results

Traditional advertising is very costly, and this is why many startups cannot afford it. In the traditional sense of advertising on billboards, radio, and TV, the small business owner has no way of placing their ads cost-effectively.

With digital marketing services, a small business owner will only need to pay a small amount, and their ads are managed the right way.

Besides, the small business owner can advertise their products and services for free on social media. This only requires them to start and run a successful social media account through which they can fish clients.

When you post your ad on a billboard, you are restricted to the people who use that route. Positing your ad online places it strategically to be seen by millions of people accessing the internet every day. Just make your ad catchy.

Ease of Use and Ability to Update

Unlike traditional marketing where your ad goes through different channels before it is posted, digital marketing is simple, and you can do it with ease at home.

You only need to craft a message with text, photos or videos and send that to your audience. Whether paid or free, your ad will be live within a few minutes.

Better yet, you can change your ad several times in one hour to expose different products that you have without affecting the price.

In traditional marketing, changing an ad will take long and having different ads mean more money spent.

In digital marketing, you can be the person that manages your ads, or you can hire someone to do it for you. This gives you more control over your marketing.

Track Your Progress

Analytics make all the difference between digital marketing and traditional marketing. There is no way to tell how many people saw your billboard and how many are buying your products based on the billboard they saw or an ad they saw on TV.

With digital marketing services, you get analytics. You can tell the number of visitors from each of your marketing campaigns and the number of conversions from each campaign.

This means that you spend less money and get to see the value of it. You can hire digital marketing services if your ads are not effective.

hire digital marketing services

Go Digital Today

With online advertising, you only pay when your ad has been clicked. You pay for results unlike traditional advertising where you pay immediately you get your ad posted. The numerous advantages of digital marketing make it an option worth considering.

There are many digital marketing services companies to offer you help when you are confused. Seek their services today and enhance your brand awareness.

Bing vs Google Ads – Which to Pick

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Most small business owners wonder whether pay-per-click advertising is right for their businesses and whether it will give them the much-needed results. In this form of advertising, you only pay when a user clicks on your ad and visits your landing page.

AdWords and Bing Ads are the two main players in the market, and business owners are at times torn between them. If you have the resources needed, you can try both, but if not, then you must choose the most relevant for your business.

Here is information to guide you in making a choice.

Bing vs Google Ads – Which to Pick

Cost Per Click

Most people look at how much their business will be exposed when looking at Bing vs. Google ads, and this is why Google has repeatedly been used.

Bing being a relatively small search engine, your ads will be placed in better positions than they would in Google and you do not have to pay high for that. The cost per click, CPC, is lower in Bing compared to Google.

If you are budget conscious, a better position and a lower cost per click will appeal more to you, and this is where Bing comes in handy.

Even as you consider price, you need to consider click-through-rate, CTR, too. This is the likelihood of your ad being clicked on.

With the better positioning in Bing, CTR is slightly higher which makes Bing a favorite for a number of people.

Conversion Rates and Costs per Lead, CPL

A marketing campaign is only good if it brings results and this is why you need to compare the conversion rates of the two campaigns.

Google has shown to have a slightly higher conversion rate than Bing. This means most of the clicks end up being real customers to your business.

However, conversion rate differs based on seasonality, the industry you are in, and a number of other variables. The average CPL in Bing is 6 percent lower than in Google meaning you pay less for the same lead.

Considering this, Google might enhance conversion rates, but you still pay more for a lead which should not be the case when you have Bing.

Both ads campaigns have the potential of earning you good returns, but you need to consider what is important to your business and stick to it. This will help you choose the right ads partner.

Demographics

The audience in these two platforms will determine the effectiveness of your ads. Bing is mostly used by middle-aged people with average household income while Google is mostly used by young people.

However, with the large traffic that Google gets, you can target an age group and get ideal customers from a large group.

The best service here will depend on your target audience. Who do you need for your products or services?

Is Google AdWords Better Than Bing Ads

Which Should You Pick for your Business?

Each type of ads has strengths and weaknesses, so it might be tough to get a winner on

Bing vs. Google ads. Google has the numbers, but Bing has effectiveness.

Bing is relatively cheap, but your ad is exposed to a relatively low number of people.

You must consider these alongside CTR and CPC, positioning, and traffic when you are choosing the right platform. If you can afford it, you can also try both ads services.

The Importance of Facebook Ads Manager

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In 2017, more than 91 percent of online marketers invested in Facebook marketing for their businesses.

This is simple to understand seeing that more than 1.18 billion people access Facebook each day and the number keeps going up.

Some businesses still engage in free Facebook marketing, which is slow and less effective. Paid advertising is targeted advertising, and this allows you to attract an audience interested in your products or services.

It is a strategy that leads to business gains if well understood and utilized. To help you understand it, let’s first look at the Facebook ads manager.

The Importance of Facebook Ads Manager

What Does the Facebook Ads Manager Do?

When you are on Facebook paid to advertise, you create ads that are posted to billions of people who have searched or have visited businesses related to yours. This means that they are likely to visit or be interested in your business.

With a Facebook ads manager, which can be accessed from the drop-down arrow on the upper right-hand corner of your Facebook page, you manage ads better.

The Facebook manager lets you set roles including admin, analyst, and marketer. This comes in handy if other people are helping you in the campaigns. If offers you a simple guide when you are creating ads to make the process flow.

The manager lets you review and also adjust your ads campaigns while giving your reports on the amount used, and audience reached among others.

Why Use Facebook Ads Manager?

Facebook ads manager makes the work easier for you. It acts like a command center for your ads allowing you to foresee anything and everything that touches on your ads.

It allows you to set up objectives, choose an audience and your budget as well as develop your ads in an engaging and creative manner.

This ensures that you do not create boring ads or create interesting ads to the wrong audience. It is important to keep track of your progress to ensure you get value for your money.

From the reports generated, you can calculate how much each dollar is worth.

The ads manager allows you to target different groups of people. You can choose residents of a certain location, a specific age group and much more.

Generally, it helps you target people who will be interested in your business more. What’s more, it is accessible on mobile.

Facebook Ads Manager for Mobile

You can easily manage ads on your mobile device thanks to the manager app for Android and iOS. The Facebook ads manager is a portable command center for your ads.

It allows you to manage ads the easy way just like you would on a computer.

The mobile version shows you the number of active campaigns and allows you to track notifications from your ads.

This allows you to keep your audience more engaged by replying to their queries on time.

The mobile version also allows you to edit your ads.

Why Facebook Ads Manager if Important for your Business

Start Marketing on Facebook Today

With Facebook, you can leave ad campaigns that do not seem to work after a few days. Unlike other forms of advertising, you can choose to have your ads posted on a single day when you are testing the waters.

It is a strategy worth considering. However, like any other form of advertising, make sure you have a good ad text, photos and/or videos and a quality landing page.

How to Use Google AdWords Effectively

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Being a popular advertising strategy with many online business owners, it is important to understand how PPC (pay per click) works.

It is also important to know how to develop strategies that will help you utilize PPC to its full potential.

Otherwise, you will be wasting money with no good results. However, even a total beginner can have great results by following a few details.

Google AdWords is set up to market top targeted audience, and this is the good thing about it. However, the effectiveness of this marketing strategy depends on the information you give.

How to Use Google AdWords Effectively

Setting Up an Account

Before you set up an account, you need to understand your audience fully and their needs. You must establish the goals of this form of advertising and come up with a strategy to achieve them. This will help you stay focused when you have already started the account.

To open an account, visit Google and create an account with an existing email address or create a new one just for AdWords.

Provide all the necessary details including location and time zone among other aspects of your business. After that, you will be prompted to set up billing details.

When setting up your account, note that you will have different ad campaigns, each with a different ad group.

An ad group contains different keywords, ad text, and a landing page. It is important that you have these three elements well set out.

Keywords, Ad Texts, and Landing Pages

These are the three most important elements of an ad. A landing page is a website page on which your visitors are directed from the ad while a keyword is a search term entered by your prospects.

The ad text is a sentence or a number of sentences that tells more about your business.
It is important that you engage in thorough keyword research to ensure that you have the right keywords for your campaigns.

There are lots of keyword research tools to use in researching for long and short tail keywords. For the ad campaigns, you can have different keywords.

Your landing page should tell all there is to know about your business but in brief. This page should attract, inform and then convert. This should tell more than people read on the business ad text.

Keep Track of your Progress

You need to have Google Analytics or any other evaluation tool to track your progress. This allows you to better tweak your marketing strategies to have the desired results.

Traffic analytics show you exactly how much traffic comes from your PPC advertising campaigns.

If you are having between low and no traffic, you need to reconsider your keywords and your ad texts to make your business more visible and increase the chances of people clicking on your link. If there are no results at all, you can get a professional to help.

Tips On How Should to Use Google AdWords for Great Results

Your ROI Matters

In all you do, ensure that you get a return on investment and this comes when you effectively track your progress and keep tweaking strategies.

With the right short and long tail keywords, a good ad text and a well-designed landing page, you are good to go.

Finally, Google AdWords are not the only marketing strategy you can apply. After learning how to use Google AdWords, look into other forms of online advertising.

Creating Effective Google PPC and Other Online Ads

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Online marketing has been gaining traction for the past few years. There are lots of ways through which you can market your business online.

One of its subsets, online advertising, is popularly used but to make the best out of it, you need to understand the different methods used.

While you can learn through online tutorials and create effective online advertising strategies, hiring a professional to do it for you will take less time. Below are some of the strategies you can adopt.

Creating Effective Google PPC and Other Online Ads

Paid Search – PPC

Paid search is one of the most common forms of online advertising. Here, you need to choose keywords that will trigger text-based ads when the terms are entered or searched on Google.

If you choose the keywords well, your paid ads will be worthwhile.

PPC or pay-per-click advertising starts with you doing keyword research to get the relevant keywords for your site and the products you are selling.

The good thing about Google PPC and other forms of PPC is that you get your content displayed to the right audience. The Google system is set to analyze the behaviors of your clients and ensure they are the right audience for your site.

For a businessperson who needs to succeed in what they do, PPC is affordable, and you can stop the ads when you wish.

Social Media Advertising

Social media advertising is also becoming popular. This form of advertising is loved by startups seeing that the method can be free. However, you can engage in paid social media advertising and get your products advertised to a large audience.

Paid online advertising is the same as PPC seeing that social media sites analyze the behaviors of your audience online before placing an ad for them.

Like Google PPC, you can choose between different advertising subscriptions based on the number of people you want your ad going to. Again, you can call off the ads any time you feel like.

To get social media and Google PPC advertising right, you need to understand how keywords work. Ensure every penny you spend pays off.

Online Advertising Elements

When you are creating online ads, you need to ensure that you get the contents of the ad right. Your ads include, text, photos, and videos. It is up to you to combine these elements the right way to keep your audience engaged.

If you pay for an ad, you need to ensure that you create the best ad you can to engage your audience.

Your ad needs to tell your audience all about your products without leaving a question. It should make your audience interested in your product.

Google PPC How Can You Create Effective Online Ads

Start Advertising Today

You can do the advertising yourself, but you can also get a professional to do it for you. It will either take your time or take your money and sometimes both. When done right, online advertising is highly effective.

Online advertising helps you reach out to billions of people online who are interested in your business. Choose Google PPC or social media.

How to Make Money Blogging Online

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The internet has turned out to be a resource that can be used to generate a huge amount of income.

Whether you are looking for additional streams of income or planning to do it for the love of it, believe it or not, you can blog and make money online.

The amount of money you can make blogging online, greatly depends on your determination. So, you better be prepared to put in the hard work.

How to Make Money Blogging Online

First Things First

A good place to start is having your own blog; however, this comes after you have diligently researched and picked your own niche. The following are the steps of starting a blog: –

Select a topic; be clear on what you want to write about. Identifying a niche will help you design all your content around those things and build digital services that compliment your content.

Identify a suitable platform. WordPress is the most popular by far. Others include Tumblr and medium.

Get a custom domain name. It’s advisable not to use a third-party-hosted subdomain.

Come up with a short but relevant key-word rich domain name that describes your content.

To keep track of your traffic, you’ll need to install Google Analytics or any other tool. This will help you to know what content users are interested in.

How to Make Money with Your Blog

There are a number of measures you can take to monetize your content. However, you need to remain topical with your content.

You also need to understand how to use your lead magnets to drop people into a sales funnel and get some conversion.

You can use your blog as an online home base and build income streams from there. This will be important in controlling the core message.

As a blogger, you can make money directly or indirectly. For example, create content that will direct your audience to your audiobooks or video tutorials. Advertising and affiliate marketing are also ways of making money.

How Long Till The Money Starts Flowing?

To be honest, starting a blog can be costly. You’ll need to manage your expectations when it comes to making money; it doesn’t happen overnight.

It may take a few months or even years before you see a significant return on the time and resources you invested.

On average, it may take up to two years till your income becomes consistent. During this time, it’s best to take time and learn what’s working and what’s not working.

Put your analytical skills into play and continuously run A/B testing.

Essential Guide to Starting a Blog and Making Money Blogging

How to Make It Work for You

To get the most out of your blog, you’ll need to be consistent with posting your content.

Once you have enough, quality content, invest in content marketing to increase your visibility on search engines. This should be done continuously.

Engaging with your audience is crucial in growing your audience.

Content should also be shared across other social media platforms such as Facebook, Twitter, and Instagram. If you do it right, you can make money online.

Why Your Business Needs the Best SEO Consulting Services to Succeed

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You can count on one thing in business; your competition will most likely be doing everything they can to get ahead of you.

That’s a certainty you need to take seriously, and to do so, you need to make sure your digital marketing campaign is being run by the best SEO companies with the best SEO consulting services available.

SEO is search engine optimization (SEO). This is a strategy used to optimize your website and social media pages.

The general idea is to make sure the written content on your website or social media platforms has been optimized to rank as high as possible on search engine results pages (SERP).

All of this is a part of search engine marketing (SEM), and the leading SEO consulting experts are highly proficient at gaining these results for you.

Why Your Business Needs the Best SEO Consulting Services to Succeed

Utilize SEO Expert Services by the Top SEM Consulting Experts

The leading SEM consulting experts use the latest cutting-edge SEO expert services to help your business with increasing relevant traffic to your website and social media platforms.

The thing that these professionals accomplish for you is they work closely with you to strategize development of your content. They audit your current website and social media content to see what needs to be done.

Then they optimize this content to make sure search engines recognize your pages are ranking in the top ten (at least) of search engine results pages.

They’re able to do so by staying on top of your content and continually checking the content of your competition to make sure you’re a step ahead of them.

Hire the Best SEO Companies to Work for You

The idea behind working with the best SEO companies is brand awareness. You want your brand, products, and services to be searched for enough to turn viewers of your website and social media pages into paying consumers.

And the best SEO companies can help you accomplish this by utilizing the tools and strategies involved in SEM. They’ll stay abreast of the latest trends and techniques in SEO, and monitor your website and social media pages religiously so you won’t have to.

And they’ll also work in a way so you can take advantage of the localization possible with platforms such as Bing, Google, Facebook, Twitter, Yelp, etc.

SEO Consulting Services Can Make or Break Your Business

Search for the Best SEM, SEO, and SERP Consultants for Your Business

If you have colleagues or friends, you trust or know the latest in digital marketing, seek their advice to find SEM, SEO, or SERP consultants.

But you can also do your own research, which you should.

First, check into what exactly SEM, SEO, and SERP is, read respected and trusted periodicals for their take on these trends, and then head to your favorite web browser and search for keywords (short phrases) such as “SEO consulting services“, “best SEO companies“, “SEO expert services”, or “SEM consulting experts”.

This will provide you a decent list of links you can use to research the companies you think will work best for your digital marketing campaign.

How To Take Advantage Of Digital Content Marketing

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Strategies on How to Run an Effective Digital Content Marketing Strategy

Welcome to the 21st century where almost everyone and everything is in a digital race. In this age of digitization, the human population is spending a lot of their time online.

This leaves no option for businesses to also establish their presence in the digital space.

This is in order to connect with their target audience in a cost-effective and measurable way.

Decisions made in the business world need to be well informed. For that reason, businesses have invested a lot in data analytics to enable them to make data-driven decisions in regard to their consumers’ behaviors and marketing efforts.

How To Take Advantage Of Digital Content Marketing

Why Do You Need Digital Marketing?

The digital space has no geographic boundaries, making it possible for businesses to reach far and wide hence increasing brand visibility. Digital platforms can also be accessed at any time both at night and day.

Digital media has proved to be cost-effective when used to convey information unlike traditional media such as newspapers. However, running an effective digital campaign takes detailed planning and targeting the right audience.

Digital platforms are easy to keep track of in terms of performance, making the results easily measurable through analytics.

For example, the number of people who viewed your content and those who visited your website. This is possible with tools such as Google analytics, which will show which campaigns perform best.

Digital content marketing has made it easier for businesses to generate leads and convert their online followers into buyers.

Creating Effective Digital Marketing Campaigns

Understanding your customer journey is key to understanding their needs. Consolidate and analyze data from the various analytics tools as opposed to relying on one tool for insights.

Analyzing customer interactions will help you understand customer interactions as well as needs.

A data-driven journey map helps in coming up with a sound digital marketing strategy. The following steps will make that process simpler.

Customer interests dictate content. After analyzing data and understanding customer interests, you should be able to create personalized content that can create stronger bonds between your brand and customers.

Customers are loyal to brands that create content that resonate with them.

Customer segmentation enables you to execute social media marketing strategy efficiently. Segmentation can be done on the basis of location, age as well as where they are in the customer journey.

This will determine the type of content that will keep them engaged moving forward.

Master Digital Content Marketing

To take full advantage of digital content marketing you’ll need to understand it well. It also helps to have a particular set of skills or hire someone to handle it for you. In addition to superb writing skills, creative and research skills are important.

As a digital content marketer, you’ll also need to know what you should take seriously when it comes to criticism and critiquing.

In a competitive edge, you’ll need to be up to par with the various digital applications that you can utilize.

Strategies on How to Run an Effective Digital Content Marketing Strategy

Be Dynamic, Just Like Digital Media

Be sure not to be left behind since the tools and channels that make up the digital marketing ecosystem continues to evolve and become more diverse.

You’ll, therefore, need to be well informed and on the lookout for what’s new and what works for your business.

The success of your strategy depends on your ability to understand your customers. You should constantly experiment with different content to find out which type works best.
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Using Bing Ads to Make Money

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Learn How To Use Bing Ads to Grow Your Business Online

People who run small businesses are always on the lookout for ways of growing their enterprises. They try different strategies to give their businesses the much-needed foothold for sustainable growth.

Running ads on Bing, is an effective way of helping a small business to grow and make money.

Consequently, it’s important for these owners to learn how to use Bing Ads. For a long time, many marketers have believed that Bing is a highly complicated platform for running ads compared to Google.

However, the truth is anybody can run ads successfully on Bing with a bit of research.

Using Bing Ads to Make Money

Running Bing Ads Starts With the Choice of the Right Product

What product do you wish to promote through ads on Bing? Have a set mind where this is concerned. It is better to choose the kind of product people have no problem buying. It is easier to sell something that everybody loves.

To do this, you would need to embark on a bit of research to identify the products – or services – people need the most.

Products that are in great demand are an excellent choice.

What is more, choosing a product you love and feel most passionate about – one that you love. Once you have identified the right product, contact the owners and talk to them about affiliate marketing.

Learning how to use Bing ads to grow your business and make money involves indulging in a lot of affiliate marketing.

Where Is Your Website?

Affiliate marketing cannot take place without a good website.

It is impossible to learn to use Bing ads to make money while lacking your own website; hence, the need for spending time identifying a good web developer or designer to help you create one you can use for this purpose.

Your affiliate marketing goals and objectives will be impossible to realize without a website.

These days, it is easier to make a website. You have the option of using some free software, which are available on the Internet at no cost, to create the kind of website you need for your affiliate marketing endeavors.

Simply type “how to make a website” on Bing and follow the instructions therein.

Choose Relevant Keywords

It’s good to learn about keywords. Any ad you wish to post on Bing has to be accompanied with the relevant keywords.

Do not write words that do not add any meaning to the ad lest your efforts fail to bear the kind of results you need.

Use any of the many tools freely available on the Internet – or at a small fee – to find the best keywords for the types of Bing advertisements you wish to post.

Feel free to use the results of your keyword research to establish your own set of keywords.

Learn How To Use Bing Ads to Grow Your Business Online

Using Bing Ads is Important for Your Money-Making Ventures

Learning how to use Bing ads is a crucial step to the success of your moneymaking ventures. Look for and use $50 Bing coupons to increase the likelihood of enjoying unmatched success with your efforts.

Take the first step by signing up to Bing Ads today after completing all the steps listed above, and diversifying your target market too.

Guide for Setting up Facebook Product Ads

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4 Different Ways Of Setting Up And Using Facebook Product Ads

Social media has become an important tool for marketing different products, brands, and services. Marketers use this platform to reach out to more customers.

Facebook is one of the largest – if not the largest – social media platforms. It offers the kind of reach that marketers cannot get from other platforms.

In fact, marketers who have not learned how to use Facebook product ads are doing a big disservice to their brands and clients.

Through these ads, marketers can target specific groups of customers. What is more, marketers can organize their ads in terms of age, gender, and interest of the groups they target.

Guide for Setting up Facebook Product Ads

Types of Facebook Product Ads

There are different types of Facebook product ads one needs to appreciate before delving deeper into this issue.

These types of ads are not arbitrary. On the contrary, they’re the result of extensive research Facebook carried out. Over the years, Facebook has changed the ad types depending on what works and what does not.

Below are the ad types worth knowing.

  • Marketplace ads
  • Page post ads
  • Sponsored stories
  • Promoted posts

Now that you know the different types of ads, the next step is to know how to set them up.

Identify the Product to Sell and the Target Market

It may seem obvious, but many people do not take this step seriously. It’s important to sit down to identify and determine the kind of product or service you want to sell. You may decide to specialize in one product or service.

Alternatively, you may decide to sell different categories of products and services.
Next, who is the product or service designed for? Who is your target group or market?

Here, you need to look at different factors. Such factors include age, location, and interests.

Use these factors to decide the target audience you wish to serve. With this quality information, you will be on your way to setting results-oriented Facebook product ads.

Choose the Right Image and Create a Compelling Copy

It pays to accompany your Facebook product ads with the appropriate images. Facebook already allows you to feature a small image of your choice. A clean image of the exact product you wish to sell would suffice here.

Pick an image that grabs attention.

You’ll also need to spend some time creating a compelling copy. You will need a headline too.

The copy should include the benefits your customers will enjoy from using the product or service you’re selling. Accompany the copy with an offer that customers will find impossible to turn down.

4 Different Ways Of Setting Up And Using Facebook Product Ads

Create Your Original Facebook Product Advertisements

Now you are ready to set the ball rolling. Do this by creating the Facebook product ads. No amount of learning or information will help you until you put whatever you learned into practice.

Create the ads, make them as engaging as possible, add the appropriate images, use the right tone, feature brand logo, and post it on Facebook for the whole world to see.

In conclusion, you’ll also need to test and keep adjusting your ads to see what works.

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