Social media has become an important tool for marketing different products, brands, and services. Marketers use this platform to reach out to more customers.
Facebook is one of the largest – if not the largest – social media platforms. It offers the kind of reach that marketers cannot get from other platforms.
In fact, marketers who have not learned how to use Facebook product ads are doing a big disservice to their brands and clients.
Through these ads, marketers can target specific groups of customers. What is more, marketers can organize their ads in terms of age, gender, and interest of the groups they target.
Types of Facebook Product Ads
There are different types of Facebook product ads one needs to appreciate before delving deeper into this issue.
These types of ads are not arbitrary. On the contrary, they’re the result of extensive research Facebook carried out. Over the years, Facebook has changed the ad types depending on what works and what does not.
Below are the ad types worth knowing.
- Marketplace ads
- Page post ads
- Sponsored stories
- Promoted posts
Now that you know the different types of ads, the next step is to know how to set them up.
Identify the Product to Sell and the Target Market
It may seem obvious, but many people do not take this step seriously. It’s important to sit down to identify and determine the kind of product or service you want to sell. You may decide to specialize in one product or service.
Alternatively, you may decide to sell different categories of products and services.
Next, who is the product or service designed for? Who is your target group or market?
Here, you need to look at different factors. Such factors include age, location, and interests.
Use these factors to decide the target audience you wish to serve. With this quality information, you will be on your way to setting results-oriented Facebook product ads.
Choose the Right Image and Create a Compelling Copy
It pays to accompany your Facebook product ads with the appropriate images. Facebook already allows you to feature a small image of your choice. A clean image of the exact product you wish to sell would suffice here.
Pick an image that grabs attention.
You’ll also need to spend some time creating a compelling copy. You will need a headline too.
The copy should include the benefits your customers will enjoy from using the product or service you’re selling. Accompany the copy with an offer that customers will find impossible to turn down.
Create Your Original Facebook Product Advertisements
Now you are ready to set the ball rolling. Do this by creating the Facebook product ads. No amount of learning or information will help you until you put whatever you learned into practice.
Create the ads, make them as engaging as possible, add the appropriate images, use the right tone, feature brand logo, and post it on Facebook for the whole world to see.
In conclusion, you’ll also need to test and keep adjusting your ads to see what works.