Being a popular advertising strategy with many online business owners, it is important to understand how PPC (pay per click) works.
It is also important to know how to develop strategies that will help you utilize PPC to its full potential.
Otherwise, you will be wasting money with no good results. However, even a total beginner can have great results by following a few details.
Google AdWords is set up to market top targeted audience, and this is the good thing about it. However, the effectiveness of this marketing strategy depends on the information you give.
Setting Up an Account
Before you set up an account, you need to understand your audience fully and their needs. You must establish the goals of this form of advertising and come up with a strategy to achieve them. This will help you stay focused when you have already started the account.
To open an account, visit Google and create an account with an existing email address or create a new one just for AdWords.
Provide all the necessary details including location and time zone among other aspects of your business. After that, you will be prompted to set up billing details.
When setting up your account, note that you will have different ad campaigns, each with a different ad group.
An ad group contains different keywords, ad text, and a landing page. It is important that you have these three elements well set out.
Keywords, Ad Texts, and Landing Pages
These are the three most important elements of an ad. A landing page is a website page on which your visitors are directed from the ad while a keyword is a search term entered by your prospects.
The ad text is a sentence or a number of sentences that tells more about your business.
It is important that you engage in thorough keyword research to ensure that you have the right keywords for your campaigns.
There are lots of keyword research tools to use in researching for long and short tail keywords. For the ad campaigns, you can have different keywords.
Your landing page should tell all there is to know about your business but in brief. This page should attract, inform and then convert. This should tell more than people read on the business ad text.
Keep Track of your Progress
You need to have Google Analytics or any other evaluation tool to track your progress. This allows you to better tweak your marketing strategies to have the desired results.
Traffic analytics show you exactly how much traffic comes from your PPC advertising campaigns.
If you are having between low and no traffic, you need to reconsider your keywords and your ad texts to make your business more visible and increase the chances of people clicking on your link. If there are no results at all, you can get a professional to help.
Your ROI Matters
In all you do, ensure that you get a return on investment and this comes when you effectively track your progress and keep tweaking strategies.
With the right short and long tail keywords, a good ad text and a well-designed landing page, you are good to go.
Finally, Google AdWords are not the only marketing strategy you can apply. After learning how to use Google AdWords, look into other forms of online advertising.