OK, class, school is now in session.
What does PPC mean? First, PPC is short for pay per click (or CPC, cost per click). It’s a term used to measure costs of an online advertising model were an advertiser on a website will pay a specific cost every time one of their online ads is clicked.
PPC advertising is part of a common and popular marketing strategy called search engine advertising. And the other acronyms we’ll be exploring such as SEM, SERP, and SEO are all apart of understanding what does PPC mean and this online digital marketing strategy.
Successful 21st-century marketing campaigns for business must include robust website and social media marketing efforts. The best way to ensure this is to hire a marketing firm that specializes in these concepts.
So, Just What Is Pay Per Click Advertising, and How Can It Help Your Company?
So, what is pay per click advertising? It’s an advertising campaign that is unique as it can be tailored to individual consumers using analytics that can help you design your campaign in fantastic ways, such as localization, and optimizing the use of keywords and search engines.
The pay per click model works best when it is properly organized, logical with comprehensive and creative keyword research. Maintaining and ongoing management of this type of campaign is also beneficial.
And effective and successful pay per click advertising campaigns share certain traits, and they are campaigns, keywords, ad text, ad groups, and landing pages. Maximizing each of these will ensure your campaign works well for your business.
What Is SEM and SERP? These Acronyms Can Help You Stand Out
What are SEM and SERP? Simple enough, SERP stands for search engine results page, and SEM stands for search engine marketing.
They go hand-in-hand as SERP is what all the fuss is about because these results pages are where all the action is. From the display and banner ads to the keywords and links ranked based on a keywords search, the SERP is where optimization and creativity can really pay off.
And SEM is the umbrella term for everything as search engine marketing encompasses the concepts and ideas such as SERP, SEM, and SEO.
SEM is where you focus your marketing efforts to drive traffic to your website or its internal pages. And to do so requires more than just working knowledge of these concepts.
SEM and SEO is a daily and sometimes hourly effort to keep track of the data necessary to tailor your marketing campaign to keep your content and overall campaign relevant to your viewers or audience (and potential customers) and to stay ahead of your competition.
And a strong, knowledgeable, and dependable SEM firm can run your campaign to do just that.
What Is SEO and What Is SEO Marketing and Is It Important?
Finally, to answer the question what is SEO, that stands for search engine optimization. This is an element of SEM that may be the most important thing to pay attention to.
Unique and creative SEO can help your marketing campaign stand out and drive traffic the way to make you smile. In a nutshell, SEO is where the use of the latest online and search engine marketing trends, technologies, knowledge, tool and techniques to optimize your search engine and SERP.
This optimization can be tailored to individual consumers as well as specific locations.