What Is Google AdWords and How Can It Help Your Business?

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What is Google AdWords? Simply put, it’s a search engine results page (SERP) advertising model which allows you to see immediate results when it comes to ranking your website and it’s content pages high enough to increase the flow of traffic to your site.

You do so by paying for ads and keywords (or Google’s term AdWords). This type of online marketing is tied into Google’s (other search engines have similar models) SERP and allows you to have tailored or targeted online marketing campaigns that advance your brand, products or services in creative, unique, customized and localized ways never before seen in the business world.

how does google adwords work

How Does Google AdWords Work?

As stated earlier, each search engine has a similar form of this type of advertising, but for our purposes, we’re focusing on answering the question of how does Google AdWords work.

Keywords are the central focus here, as you can either choose them yourself or a smart choice is to hire a company that specializes in this type of online marketing.

Keep in mind, since business advertising is so competitive, other businesses will likely use the same if not similar keywords. And the pricing model is a bidding process, so you’ll need to outbid competitors utilizing a pay per click bidding model.

One thing that sets Google apart from other search engines is the highest bidder doesn’t always rank the highest because they also use what they call a quality score where your page will rank higher based upon the quality and uniqueness of the page. Generic, static pages won’t score as high.

This is another point in favor of hiring an online marketing company to handle your Google AdWords marketing as they can create unique and quality content customized for your website.

What’s the Importance of Google Keyword Ranking?

Google keyword ranking is basically where your page’s link shows up on a Google search results page. So the higher up your link ranks, the more your Google AdWords campaign is working and the more visibility and traffic your site will receive.

One way to maximize your Google keyword ranking is by utilizing search engine optimization (SEO) and Google keyword ranking tools. Your website’s presence and relevance hinge on an SEO optimized page, where creative and unique content makes this strategy pay off.

There are many different types of Google keyword ranking tracking tools that can help. They help choose creative and robust keywords. There are tools like SEMrush, SEO profiler, Google Keyword Planner, Advanced Web Ranking, just to name a few.

It also pays to have content specific tools to help your content fresh and unique for your particular brand, products or services.

google keyword ranking

Google Ads Pricing, How Does This Model Work?

As we’ve mentioned previously, Google ads pricing works on a bidding model that is more affordable than you might think.

While the Google ads pricing may vary depending on many different factors, we can provide you with a generalized overview.

A search engine marketing (SEM) campaign that is well designed and implemented will cost you between $1-$2 per click. You could pay significantly less or more, depending on many factors.

Such as the insurance industry, which is the priciest cost per click as the average cost per click can cost upwards and beyond $50 per click. And there are many PPC’s that cost less than a dollar per click.